Privacy Notice
Privacy Policy
Last Updated: December 25, 2025
At Forever Paws, we are committed to maintaining the trust and confidence of our visitors and customers. This Privacy Policy explains how we collect, use, protect, and disclose your Personally Identifiable Information (PII) when you visit or make a purchase from our website.
1. Information We Collect
We collect information to provide you with a smooth shopping experience and to securely fulfill your orders for your pets.
Information You Provide When you place an order, create an account, or contact support, we may collect:
-
Name, email address, and phone number
-
Shipping and billing addresses
-
Payment-related information (processed via secure gateways)
Automated Information When you browse our website, we automatically receive certain data such as your IP address, device/browser information, and interaction data collected through cookies.
2. How We Use Your Information
We use your data for:
-
Order Fulfillment: Processing payments, arranging shipping, and sending tracking updates.
-
Customer Experience: Personalizing your shopping experience and improving our product offerings.
-
Communication: Responding to inquiries or sending updates on new pet essentials and promotions (if you opt in).
-
Security: Protecting against unauthorized transactions and fraud.
3. Data Protection & Security
Your data security is our priority.
-
Encryption: All sensitive payment information is transmitted via Secure Socket Layer (SSL) technology and encrypted by our payment gateway providers.
-
No Card Storage: Forever Paws does not store your credit or debit card details on our servers after a transaction is completed.
-
Access Control: Personal information is accessible only to authorized personnel who are required to keep the information confidential.
4. Third-Party Disclosure
We do not sell, trade, or transfer your Personally Identifiable Information to outside parties for their independent use. This excludes trusted partners who assist us in operating our website and conducting our business (such as shipping carriers and payment processors).
Advertising & Marketing Partners We work with partners like Meta (Facebook/Instagram), Google, and AppLovin to deliver relevant advertisements. These partners use cookies and pixels governed by their own privacy policies:
-
Meta: Privacy Policy
-
Google: Privacy Policy
-
AppLovin: Privacy Policy
5. Cookies Policy
We use cookies to recognize your browser and remember items in your shopping cart.
-
Strictly Necessary Cookies: Required for site functionality and checkout.
-
Analytics Cookies: Help us understand how customers move through our site.
-
Marketing Cookies: Used to show you relevant pet products based on your interests. For a detailed list of Shopify-related cookies, visit: Shopify Cookie Policy
6. California Online Privacy Protection Act (CalOPPA)
In compliance with CalOPPA:
-
Users may visit our site anonymously.
-
This Privacy Policy is clearly linked on our website.
-
We honor Do Not Track (DNT) signals and do not use tracking or cookies when a DNT mechanism is enabled in your browser.
7. Children’s Privacy (COPPA)
Forever Paws does not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with data, contact us immediately for its removal.
8. Fair Information Practices
In the unlikely event of a data breach, we will notify affected users via email and via a site notice within 7 business days.
9. CAN-SPAM Act Compliance
We collect your email to process orders and provide updates. In compliance with the CAN-SPAM Act:
-
We do not use misleading subject lines.
-
Promotional emails are clearly identified.
-
You may unsubscribe at any time via the link at the bottom of our emails.
10. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact our privacy team:
Email: service@foreverpawssvip.com